MediaMath is the leading provider of digital media trading technology and services, and inventor of the demand side platform "DSP" category.

I created MediaMath's first brand guidelines in 2013. The easily distributed electronic document helped to unify branding usage throughout the company.



  • Create a unified corporate identity manual anyone in the company can reference

  • Translate scattered brand elements into one easy to understand and not lengthy document

  • Address all uses of the brand


  • Achieved brand unification and cohesion throughout MediaMath

  • Different channels throughout the company started using the brand more effectively

  • Quicker turnaround in cooperations since outside vendors and partners didn't have to come back with questions about brand usage