MediaMath is the leading provider of digital media trading technology and services, and inventor of the demand side platform "DSP" category.
I created MediaMath's first brand guidelines in 2013. The easily distributed electronic document helped to unify branding usage throughout the company.
Create a unified corporate identity manual anyone in the company can reference
Translate scattered brand elements into one easy to understand and not lengthy document
Address all uses of the brand
Achieved brand unification and cohesion throughout MediaMath
Different channels throughout the company started using the brand more effectively
Quicker turnaround in cooperations since outside vendors and partners didn't have to come back with questions about brand usage