Client:
R. Culturi, a high end accessories company creating artistic scarves, pocket squares and neckties. The designs for their accessories are created by artists from around the world.
Services:
I worked closely with the founder to create a new logo for the brand to realize his vision for his new startup.
Goals:
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Create a simple yet elegant corporate identity
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Final logo must be something that can stand next to high-end fashion labels and measure up
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Target audience is consumers of both gender with higher budgets, specifically those interested in fashion and art
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Must be versatile and scalable enough to be easily translated onto clothing tags and packages
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Since R. Culturi is a new brand, the identity must have enough impact to be memorable
Process:
After researching other high-end fashion brands I started playing with typography, trying to find a balance between high-class, elegance and youthfulness for the logo.
Results:
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The company launched in 2015 and is still going strong
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R. Culturi has been featured in many top fashion magazines consistently
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Their products have been shared and reblogged on dozens of fashion blogs
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Steady revenue growth rate